4 Social Media Marketing Strategies to Boost Your Efforts in 2018

According to Fast Company, 93 percent of marketers use social media to promote their businesses – and that number continues to increase. With so many marketing strategies, it can be overwhelming trying to choose the one that will benefit your business the most. The following 4 social media marketing strategies and tips will help you find the right fit for you and your business.

  1. Create a Game Plan

The first step for any marketing strategy is to create a game plan and stick to it. You can have amazing content but fail to see great results simply because you did not have an execution strategy. For example, plan exactly how many tweets you intend to publish per day. You can also do a little research and see how many posts your competitors publish daily.

  1. Focus on Customer Service

It is critical that you go beyond posting content and consistently handle posts on all social media platforms. The danger of failing to respond is that consumers will lose trust in you. Worst case, they might turn to your competitors for answers to their questions when they do not hear back from you. Make sure you always take the time to respond to visitors quickly.

  1. Utilize LinkedIn

Many experts believe LinkedIn is the go-to platform for doing business. You can easily search for prospects, advertise, reach your audience and engage with them. In the words of LinkedIn Ads Evangelist AJ Wilcox of B2Linked.com, “LinkedIn Advertising gives you unprecedented control over targeting the exact professional who would be an ideal customer.”

  1. Review Metrics

Above all, don’t forget to track your efforts. Set aside some time from your busy day to review metrics that are important to your business on a monthly basis. Some of the key stats to focus on include: the number of posts, post likes or shares, pageviews, clicks to your site/products, follower growth, etc.

Marketing, a strong team and exceptional tools and services are just a few of the things required to build a thriving company. If you are in need of services like payment processing or a merchant account, consider the cheapest merchant services uk via Bestpaymentproviders. Secure the services you need to provide the best payment processing options available for your customers and set your business on the path of success in 2018.

Author Bio: Electronic payments expert Taylor Cole is a passionate entrepreneur who enjoys to write, produce music, and travel. Bestpaymentproviders is the UK’s best payzone review company, serving both traditional and high-risk merchants.