Optimizing Website and Website Content for Search Engines
On-page SEO is the factors that determine whether or not your website is optimized for search engines seen from its own website. That is, you will do an optimization on your own website. On-page optimization aims to let search engines know whether your website is relevant / in accordance with what is sought by the user. And really the best quality.
Therefore, the key is 2 things: relevant, quality. Without fulfilling both, it is impossible to get rank 1 in the search engine. In this article, we will study in any part of the website you must implement on-page optimization and how to do the optimization.
On-page SEO concept
Understanging the concept for on-page SEO is one of the most important things when you are doing SEO for your website. As what LinkHelpers Scottsdale SEO do, the on-page optimization concept is the main thing to do. There are still other optimization categories besides on-page, but without implementing on-page optimization it will be useless to do other strategies.
The core of on-page SEO itself is simple, you will optimize the website so that:
- Highly useful for visitors
- Makes it easy for visitors to explore
- Visitors feel at home in it
- Search engines understand the structure of your website
After reading the points above, you might ask, “I am optimizing for search engines, why focus on visitors?” The answer is Search engines can find out whether visitors are satisfied with the page they are visiting.
Imagine if you are looking for something on Google, then go to one of the websites. Apparently the contents are not satisfactory. Most likely after a few seconds you will click the ‘back’ button to search for another website. Yes, right? Because Google certainly wants to display websites that satisfy users, your website must satisfy visitors.
Optimal Website Page Components
There are several factors that affect the satisfaction of website users. including:
1. The title of the page that invites clicks
The easiest way to optimize a title is to include the main keyword that you are looking for. For example the keyword “learn SEO”, then the title contains the word “learning SEO“. But that is not enough, the most important in the title is not keyword optimization, but optimization of human interest. If the title you make is able to attract many visitors, the ranking will increase.
2. A short, descriptive URL
Although the effect is not large, URLs containing keywords can affect the ranking of your website in search results.
3. High quality images and optimal size
Imagine a website page that is 100% text-filled, must be very boring. Therefore, images and / or videos are added value. Strangely, many who think the picture is harmful. and that is not true. There is no loss in using multimedia in content. Except, if the number is very large so that the computer visitors to your website crash. Or if it has nothing to do with content.
4. References in the form of links to other websites
This point is very important especially for new websites. Google, as an information center, certainly wants to provide reliable content. So that the information does not mislead many people. Here the reference link can help. Links to other websites whose reputation is good and relevant will make your content’s reputation better.